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KEY METRICS The key metrics for our launch were onboarding completion, install-to-trial conversion, first workout completion, and D1 / D7 retention. While designing the app, I was particularly focused on D1 retention. This meant getting the FTUE right: making the core value immediately clear, guiding users toward their first workout, and giving them a reason to come back the next day.

PROJECT DESCRIPTION OLY's purpose is to make Teddy's training method accessible to everyone. Working directly with his coaches, we distilled a highly technical methodology into an everyday experience. Everything is built around each user's neurotype so their program and coaching feel personal to how they actually train. At the center of the experience : a personalized training program and a permanent chat with Teddy.

MY ROLE As the Founding Designer at OLY, I led product design from 0→1. I wore both product and design hats shaping the roadmap and shipping features directly in code. I worked closely with a product manager and a developer in collaboration with Olympic champion Teddy Riner and Alan.

The app opens with a 5-second video of Teddy exercising, immediately immersing the user in the experience.

Welcome screen that introduces users to the app’s brand identity and sets the tone for the experience.

Introducing Teddy’s chat feature by showing that Teddy speaks directly to the user, creating a personal interaction that continues throughout the experience.

Building a deeply personalized experience by understanding the user’s goals and current fitness level, then adapting the journey to their unique needs.

Asking targeted questions about the user’s behavioral traits to identify their neurotype, while Teddy reacts to their answers in real time, creating the feeling of a natural, personalized conversation.

Revealing the user’s neurotype profile based on their previous answers, which becomes the foundation for a fully personalized experience tailored to how they think, engage, and stay motivated.

Introducing the core experience loop, where daily check-ins continuously adapt each session to the user’s evolving needs, creating a more relevant and personalized experience over time.

Introducing gamification through badges and rewards that celebrate milestones, reinforce progress, and keep users motivated as they advance through the program.

Letting users choose whether they prefer to train at home or at the gym, tailoring the experience to their preferred training environment.

Connecting with Apple Health to enrich the app with real user data, enabling a more accurate and continuously personalized experience.

A loading screen showing that the user’s personalized program is being built, reinforcing the sense that the experience is uniquely tailored to them.

A pre-paywall moment that brings together the user’s goals, preferences, and insights to reveal how Teddy has shaped their personalized plan reinforcing its unique value and increasing willingness to subscribe.

Making the core loop immediately actionable by putting the two key actions front and center: completing a daily check-in to adapt the session or jumping straight into today’s workout. The navigation separates the core sections : Home, Energy, Lifestyle and Explore from Teddy’s chat using his face to make it instantly recognizable and reinforce his presence throughout the experience.

The user’s program stays easily accessible, with recent and favorite sessions surfaced for quick access.

Capturing the user’s current energy level to adjust the intensity of today’s sessions.

Identifying sore or sensitive muscle areas to adapt exercises accordingly.

Integrating chat directly into the check-in giving users the freedom to share any additional information about how they feel.

Adapting the day’s experience based on the check-in with Teddy providing a short and personalized piece of advice based on the user’s input.

Teddy brings the latest check-in into the conversation using the user’s current state as context to provide relevant advice and guide how to approach the day’s workouts.

When opening the chat for the first time each day, suggested prompt chips help users start relevant conversations with Teddy based on their needs.

Teddy can create custom sessions on demand tailored to the user’s specific needs and preferences.

Custom sessions created by Teddy can be opened directly from the chat and saved to favorites for easy access later.

Get a clear overview of the session before starting including its structure and the equipment needed.

Preview each workout block, exercise, set, and rep before starting, so users always know what’s coming next.

Warm-up Light movements that prepare the body for the workout ahead.

Superset Two exercises performed back-to-back, followed by a rest.

Ladder Reps progressively increase or decrease with each round.

EMOM Complete the given exercise(s) at the start of every minute.

AMRAP Complete as many rounds or reps as possible within a set time.

Finisher A short, high-intensity block to end the workout strong.

A clear overview of the program’s key characteristics with a calendar showing which days the user is scheduled to work out.

A weekly overview showing each scheduled workout and rest day, giving users a clear view of the sessions ahead.

The week’s sessions are ready to be previewed or launched directly giving users easy access to their upcoming workouts.

Program settings give users the flexibility to adjust their plan when needed while keeping the overall program aligned with their goals.

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PROJECT DESCRIPTION Eve's purpose is to make prenatal and postnatal yoga accessible to every woman. Working directly with yoga instructors, we turned pregnancy and postpartum care into an everyday practice. Everything is built around each user's stage of pregnancy or postpartum so her sessions feel personal to what her body needs right now. At the center of the experience: a personalized session and a daily check-in to track how she's feeling.

MY ROLE As Product Designer, I redesigned Eve to feel more modern and fitness-driven elevating it to a premium experience to drive retention. I also run continuous user interviews to test and iterate on our core features.

KEY METRICS The objective was to increase retention by driving deeper engagement with Eve's core features (sessions, daily check and suggested session) through a redesign that made the app feel more premium and fitness-oriented encouraging users to return and build a consistent practice.

PROJECT DESCRIPTION That Girl's purpose is to make the "clean girl" lifestyle accessible to everyone. Working directly with users through continuous interviews, we built an aesthetic lifestyle coach that guides people through the habits and routines that define this way of living. Everything is built around intentional design so consistency feels easy and habits feel motivating instead of stressful. At the center of the experience: personalized routines and a calm guided path that helps users become the most balanced version of themselves.

MY ROLE I was a Product Designer on That Girl, shaping the entire design process and iterating continuously based on user feedback from interviews. I also co-built the product roadmap with the PM translating research insights into prioritized feature decisions.

BUSINESS OBJECTIVE Turn initial motivation into lasting habits by helping users move seamlessly from intention to action. Encourage them to complete their first rituals and progressively build routines they genuinely want to return to. Success is measured through stronger ritual completion, D1/D7 retention, and weekly active usage.

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PROJECT DESCRIPTION We initiated a complete redesign of the Rocapine website to mark the official announcement of our fundraising round and better reflect the company’s vision, identity, and expertise.

MY ROLE I co-designed and built the website with another designer, using Claude Code throughout the process. We placed our mobile app expertise at the heart of the concept, creating a distinctive navigation system where users explore the website through a phone interface, opening apps to discover each section.

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PROJECT DESCRIPTION These apps are concepts I designed and vibe-coded myself using Claude Code, from onboarding to the in-app experience. The goal was to turn each concept into a polished product experience designed to drive conversion, engagement, and retention.

PROJECT DESCRIPTION During my time at Design Crew, I worked with three different companies, each facing a specific product challenge and targeting key KPIs within an intensive two-week sprint.

MY ROLE As a Product Designer, I led the end-to-end design process from discovery and ideation to prototyping, craft and user testing before presenting our solutions and recommendations directly to each company.

PROJECT DESCRIPTION Users struggled with a complex folder structure that made finding and uploading documents frustrating, often leading them to dump everything into a generic “Other documents” folder.

MY ROLE I worked as both Product Marketing Manager and Product Designer conducting user interviews and shaping the new experience in close collaboration with a Product Manager and another Product Designer.